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Cannes Lions 2018’de yaşanan gelişmeleri daha önceki haberlerimizde sizlere aktarmıştık. Apple’ın 2 Grand Prix kazandığı ve 4129Grey’in ülkemize Altın Aslan ile döndüğü Cannes Lions 2018’de Grand Prix kazanan çalışmaları sizlerle paylaşıyoruz.

Brand Experience and Activation

Apple, “Today at Apple”
Ülke: ABD

Creative Data

The Times / News U.K. and Ireland, “JFK Unsilenced”
Ajanslar: Rothco, Accenture Interactive, Screen Scene, CereProc
Ülke: İrlanda

Creative Ecommerce

Microsoft, “Xbox Design Lab Originals: The Fanchise Model”
Ajanslar: McCann London, Craft Worldwide, Foreal
Ülke: Birleşik Krallık

Creative Effectiveness

ITC, “Savlon Healthy Hands Chalk Sticks”
Ajans: Ogilvy Mumbai
Ülke: Hindistan

Design

LADbible and Plastic Oceans Foundation, “Trash Isles”
Ajans: AMV BBDO
Ülke: Birleşik Krallık

Digital Craft

Billy Corgan, “Aeronaut Music Experience”
Ajanslar: Isobar U.S., Viacom
Ülke: ABD

Direct

Palau Legacy Project, “Palau Pledge”
Ajanslar: Host/Havas, Song Zu, The Pool Collective, Yukfoo Animation, Red Agency
Ülke: Avustralya

Entertainment

KPN, “Evert_45”
Ajanslar: N=5 Amsterdam, Pupkin Film, Superhero Cheesecake, Maak, Mindshare, A Bigger Circle, Hill + Knowlton Strategies, Ambassadors, Soundcircus, Orange
Ülke: Hollanda

Entertainment: Music

(Tie)
Apple, “Welcome Home”
Ajanslar: TBWAMedia Arts Lab, MJZ, OMD USA, Final Cut, Framestore
Ülke: ABD

Entertainment: Music

(Tie)
Jay-Z and Roc Nation, “Smile”
Ajans: Smuggler
Ülke: ABD

Film

(Tie)
P&G, “The Talk”
Ajanslar: BBDO New York, Hearts & Science, Work Editorial, The Mill, Company 3, Pulse Music, Trinite Studios, Heard City, Egami Consulting Group, Barefoot Proximity, Burrell Communications
Ülke: ABD

Film

(Tie)
P&G / Tide, “It’s a Tide Ad”
Ajanslar: Saatchi & Saatchi New York, Hearts & Science, Rattling Stick, Arcade Edit, The Mill, Personal Music, Heard City, detaylı >>>

Alıntının kaynağı: Webrazzi